Google India has launched its flagship program, DigiKavach, an early threat detection and warning system designed to identify and study emerging financial fraud patterns. The program aims to develop and implement effective countermeasures before they cause widespread harm.
Google has collaborated with The Fintech Association for Consumer Empowerment (FACE) and on boarded them as a priority flagger to combat predatory digital lending apps on Play Store in India. As a priority flagger, FACE will support Google with market intelligence to inform detection and enable swift action against personal loan apps in India non-compliant with Play Store’s policies.
DigiKavach leverages a collective, proactive, responsible approach to cross-share learnings and insights quickly and effectively with committed partners across the ecosystem. By studying the methods and modus operandi of scammers and collaborating with the wider ecosystem of experts, the program aims to identify and mitigate new scams and collectively help create a safer and more secure digital ecosystem for all.
The announcement was made at the 9th Edition of Google for India annual event taking place at Pragati Maidan, New Delhi. Saikat Mitra, Vice President & Head of Trust & Safety, Google APAC, said, “To fully realize the potential of digital, ensuring the safety and security of individuals online is not just a necessity, but an imperative. With DigiKavach, we’re doubling down our efforts to protect people against ever-evolving financial scams and fraud”.
DigiKavach is an early warning system that identifies emerging financial fraud patterns. It develops effective countermeasures before they cause widespread harm. It is designed to detect fraudulent activities in real-time by leveraging machine learning algorithms. DigiKavach also provides users with tips on how to stay safe online by avoiding phishing scams, using strong passwords, and keeping their software up-to-date.
The benefits of DigiKavach are manifold. It helps users stay safe from online financial frauds by detecting fraudulent activities in real-time. It also provides users with tips on how to stay safe online by avoiding phishing scams, using strong passwords, and keeping their software up-to-date. DigiKavach is a proactive approach towards ensuring the safety and security of individuals online.
In conclusion, DigiKavach is an early warning system that identifies emerging financial fraud patterns. It develops effective countermeasures before they cause widespread harm. It is designed to detect fraudulent activities in real-time by leveraging machine learning algorithms. DigiKavach also provides users with tips on how to stay safe online by avoiding phishing scams, using strong passwords, and keeping their software up-to-date. By studying the methods and modus operandi of scammers and collaborating with the wider ecosystem of experts, the program aims to identify and mitigate new scams and collectively help create a safer and more secure digital ecosystem for all.
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